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7
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Published
Sunday, September 30, 2007
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9:27 AM
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In 2008 we are going big in San Francisco with MAX 2008. It took a ton of work to get 2008's venue booked before actually delivering MAX 2007. We are pleased to be able to give advanced notice on next years dates and venue.
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Friday, September 28, 2007
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5:13 AM
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This morning I am flying from San Francisco to Chicago to join the MAX team onsite during preparations. I am looking forward to seeing how 4 months of planning and hard work turned out and help put the finishing touches on MAX. The MAX team has done such an amazing job and it has been an honor being on the team. Although I have suddenly transformed into the public face of MAX (that is really scary), there are so many people working around the clock to put this event on. When you look at the hotel logistics, the shipping and set-up, the printing, the tech setup, the sessions scheduling and speaker prep, the scale of MAX begins to hit you. It takes a great number of people to make events like this happen and the MAX team has delivered. When you are at MAX, please take the time to say thanks to the team behind the scenes, they worked really hard to make everything you see and experience happen.
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10
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4:15 AM
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The first changes target the code navigation and are extensions/refinement around language intelligence (refactoring, search, code model). To enable this feature simple hold down CTRL and click on any property to navigate into its definition. We supported this before but now you can navigate seemlessly into the Flex SDK codebase for any class, property, style, or event.












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1
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Published
Thursday, September 27, 2007
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9:24 AM
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This morning I called 390 MAX speakers and I have been getting lots of email all morning. Yesterday afternoon I was in San Jose and read an invitation to the MAX speaker dinner that I had written. So I am in the keynote reviews this morning and my phone rang, it was me telling me about the MAX Speaker dinner. It was very strange hearing my invitation.
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10
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Published
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6:00 AM
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The first changes target the workflow and UI for skinning and styling in Flex Builder and provide UI for the new constraint types in the Flex Framework. The design view has come a long way from the last version and we can now set constraints on anything easily.











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31
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Published
Wednesday, September 26, 2007
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7:00 AM
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Flex Builder 3 Beta 2 has a new feature for generating server side code for data exchange with ASP.NET, PHP, and JAVA. Simply select a database, select the tables you want to edit, and presto, full CRUD, Create, Retrieve, Update, Delete. Here are some images:









DIGG IT!
5
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Published
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12:07 AM
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The MAX team has closed registration for Adobe MAX 2007 and we will not be taking more registrations even "walk-ins".
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4
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Published
Monday, September 24, 2007
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11:36 AM
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Are you ready for the bubble shield, grav lift, power drainer, trip mine, or the return of the assault rifle? For all you Halo fans, we will have more than enough Halo 3 at Adobe MAX. 
DIGG IT!
11
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8:36 AM
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I am going to be blogging about Flex 3 Beta 2 details this Wednesday to next Monday. Each day, starting on Wednesday Sept 27, I will be covering the details within Flex 3 Beta 2 in detail. Many of these features have not been discussed publicly and the team has been heads down coding like mad. I am really looking forward to the Flex 3 Beta 2 release, it is easily the best build of Flex Builder to date and we have some surprises in store. On Monday Oct 1, this series will end with 2 key announcements regarding Flex Builder 3 pricing changes and the expansion of the Flex Family.
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2
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Published
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7:49 AM
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There are lots of things to see and do at Adobe MAX in Chicago. Here is my Flex biased top 11 list. Also I highly encourage other biased product focused people to post their top 10/11 lists on ColdFusion, Flash, AIR, LiveCycle, Flash-Lite, Photoshop, etc. Here is my take:
DIGG IT!
1
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Published
Thursday, September 20, 2007
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11:54 AM
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I went to the Adobe company meeting this AM and there were 3995 registrations, I return from the meeting and registration is at 4011 and rising. The 4000th registration was Chris Brown of MotionBox.com, Chris has just won a copy of CS3 Master Collection for being the 4000th registration. MotionBox.com was the first Flex based video solution and hopefully this CS3 suite will go to good use. Chris, thanks for supporting Adobe MAX 2007.
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4
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Published
Wednesday, September 19, 2007
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3:13 PM
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Here is the Birds of a Feather and Meet The Teams session schedule. Thanks for everyone who posted a BOF session for MAX 2007 Chicago. We were able to accommodate all BOF sessions submitted prior to Sept 1 and the evening looks to be a great set of content. The BOF and MTT Sessions have an open bar and food this year so it will be a lively evening of tech.
DIGG IT!
Published
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9:47 AM
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11 days til MAX 2007 starts in Chicago with record attendance. We are very close to hitting 4000 total attendees at MAX. If you are interested in attending MAX there is still time to make plans to attend. On the tail of the "Thermo" scandle and emerging news about project "Astro", we are seeing a ton of interest in MAX and Adobe's future plans. Shoot we haven't even mentioned "Share" or "Pacifica" or "CoCoMo" or "Hydra" or "Vellum" or "Hima". We have some amazing things in store for attendees at MAX that have yet to be revealed.
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3
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Published
Tuesday, September 18, 2007
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12:47 PM
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I can confirm that "Thermo" will have a very prominent location in the MAX 2007 General Session (AKA, Keynote) in Chicago, Barcelona, and Japan. "Thermo" is a major initiative at Adobe for creating RIA's and we are very close to showcasing the details on the new product in development.
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3
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Published
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8:19 AM
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Due to a very large and unexpected number of attendees at MAX 2007 Chicago, we have SOLD OUT the four hotels where we had room blocks reserved. Here is a list of hotels with availability Setp30-Oct 4. The list will continue to update as hotels arrangements are booked.
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Published
Saturday, September 15, 2007
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8:39 AM
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I decided to submit a talk for O'Reilly Ignite at Adobe MAX Sept 30 6PM, if you haven't yet, you should. The talk will cover "Making MAX or how I learned to love the roller-coaster!" and should be a ton of fun to make and watch. I really have learned a ton of important lessons working on MAX and I continue to learn more daily. Working on a project this chaotic is humbling and without an amazing team MAX would never have happened. I have some people to thank, some people to grill, some funny moments to share, and ideally this will kick off the MAX "Ted Style". And who knows, if you like it, I might get into the keynote.
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1
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Published
Wednesday, September 12, 2007
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10:10 AM
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The MAX Intronetworks site is now live, login and set-up your profile, and drop me a note. Here is how it works:

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0
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Published
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8:50 AM
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This morning I received 3 new listings that push the Flex Directory over 200 companies focused on Flex.
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0
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Published
Monday, September 10, 2007
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11:52 AM
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When we started working on "Inspire" at MAX, we envisioned highlighting a few key customers with a larger session area. The problem is we have lots of great customers and there are so many leaders in the market that need to be showcased. It became obviously that 13 sessions was not enough, so we have silently expanded "Inspire" to 26 sessions in 2 adjacent rooms holding 400 people each. These sessions will only occur once at MAX but they will be shown in the AIR Park throughout MAX and will be published to the "MAX" channel on the Adobe Media Player.
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4
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Published
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9:09 AM
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It is really great to see someone as talented as Lee Brimelow join Adobe as a evangelist and even better for him to be focused on Flash. Flash is an amazing product but without a public facing evangelist showcasing the capabilities, I think many were left to wonder about where Flash was headed. Having spent time with Lee on the on AIR bus tour I am very excited about him joining Adobe and representing Flash. Lee Brimelow is both a great person and a very talented developer/designer/devigner. 
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8
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Published
Thursday, September 06, 2007
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10:50 PM
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The MAX team encountered a serious problem when we visited Chicago a month ago. What do you do with a 40,000 square foot area in the center of the conference that is basically just cement where the infamous on AIR Tour Bus is parked? We decided to make it into a park and we have purchased the grass, lamps, park benches, a movie screen, and much more. 

DIGG IT!
0
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Published
at
11:20 AM
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Long time Flash developer turned artist Joshua Davis will be presenting in the "Inspire" sessions at Adobe MAX 2007 in Chicago. Joshua has redefined art by generating art using Flash CS3, ActionScript, Illustrator, and PhotoShop. Joshua's work was recently showcased over at Apple.com and the article there is worth a read.





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